Typically when we want to get visitors to our blogs the first job we do is search engine optimization. We optimize the web site, build links etc. However, there are many ways we can get traffic without SEO and one of the most powerful one is to get visitors to subscribe.
It is obvious that we need existing traffic to have subscribers, but if we have some, we should get the most from it.
The greatest advantage of having subscribed readers is that whenever you have a new post, you have the chance to inform them. By making people subscribe, we can build strong reader base, and at the same time we can make ourselves more independent form search engines like Google. On top of that, Google now see how many subscribers you have on Feedburner, Twitter, Facebook etc., so it is maybe a ranking factor.
Below you can find some ways to get the visitors subscribe and some WordPress plugins which help.
Tips on Getting Traffic without SEO
Build Email List
This is one of the most beneficial way to get returning visitors and if you are an online marketer to make more money online. When somebody subscribes to your mailing list, he allows you to send relevant information on the topic he is interested in. You can send them your latest posts, articles with your affiliate links, newsletters or even promote your product.
On top of that, there are many free plugins you can use to get subscribers to your mailing list, here is a collection of the best free ones.
Force them to Subscribe to the RSS
RSS is still one of the simplest way to get returning visitors, so you need to make available for visitors. If you have a web site in a broader niche, I recommend making category based RSS subscription available.
WordPress makes extremely easy to manage your RSS feeds. It automatically generates it for your pages, categories and for your whole blog. By the way, you can get the RSS feed of your categories by typing the “feed” after the URL. For example, yoursite.com/yourcategory/feed.
You can use images, or even ask them to subscribe to your RSS feed if they enjoy your blog.
Force Them to Follow on Social Sites
Twitter, Facebok, Google+, Pinterest and all the other social sites are extraordinary possibilities to have returning visitors to your WordPress blog. Whenever, you share a post they will see it and they may go to your site to check it. You can ask them to follow you if they want to get more related information on the topic, or you can use plugins which force them to follow in return for a freebie. Social networking sites are crucial now to have traffic, so you need to use this technique. Furthermore, Google also checks how many followers you have on the main social network sites.
Allow them to Subscribe on Comments
If somebody makes a comment on one of your blog posts, he wants to see the replies. Therefore, you should make it available for them to subscribe on comments, as well. You can use this plugin.
Remember Your Brand
If you write excellent posts, share useful things such as ebooks and people see your informative posts everywhere, sooner or later they will learn your brand. They may not subscribe in any ways, but they remember your name, your domain etc. Therefore, you should use other marketing techniques such as forum or video marketing to promote yourself and your blog. If people see you as an expert in the niche, they will visit your site regularly without even being subscribed.
In order to get returning visitors, you should get as many subscribers as possible on different platforms. The larger your subscriber base is, the more returning traffic you have and resistant you are with search engines updates.